Indique Hair International is one of the leading premium hair extension brands in the global market. They are the only hair company that produces hair extensions at the source — their headquarters in India. The demand for their high-quality hair has allowed them to grow at an inconceivable rate. In fact, their expansion landed them a spot on the Inc. 5000 list of the fastest growing companies of 2013.
Indique has worked with celebrity clients like Ciara, Brandy, Lala Anthony, Lady Gaga, Laurieann Gibson, Rihanna, Eve, Jill Scott, and Erykah Badu. With boutiques in 11 of the country’s major metropolitan areas, Indique is one of the most hands-on virgin hair companies in a market over-saturated with unhelpful online-only wholesalers.
Indique really rolled out the red carpet for me this morning during my VIP Experience. I visited the company’s boutique in Silver Spring, MD and spoke with hair specialist Tiara Dunn about all things Indique.
First, she walked me through each of Indique's six collections. the BOUNCE Collection™, HYSTERIA Collection™, PURE Collection™, STUDIO™ Collection, and the KERATIQUE™ Collection.
All of the hair was beautiful, but two collections stuck out as the clear front-runners in my mind: The PURE™and STUDIO™ Collections.
The PURE Collection™ is Indique’s collection of natural, untouched Virgin Indian Hair. Dunn says that the Pure Collection of unprocessed hair is what most people buy when they want “classic virgin hair.” One of Dunn’s favorites, the Pure Wavy, is a popular best seller because it has great texture.
“Pure Wavy is good for workouts and for blending purposes,” said Dunn. She says she wears her own Pure Wavy in a ponytail for her everyday workouts, and wears it down on days that she wants to feel more dressed up. She likes the hair because it blends seamlessly into her leave out, and many people can’t even tell that she’s wearing a sew in.
I would wear pieces in the STUDIO™ Collection when my natural hair is out. The pieces in the STUDIO Collection™ - Indique’s custom clip-in hair extensions - are perfect for women who want a more “on the go” hair option. The collection features a gorgeous, easy to apply fishnet unit, a clip-in bang option, and individual clip-ins pieces.
The VIP Experience
Every Indique customer is treated to the “VIP Experience.” During your visit, you will receive a full consultation. An Indique staff member will walk you through the collections, ask questions about your ideal hair style, then go over the maintenance for your desired hair. The Indique professional and the client go through a few options together and match the client’s hair and texture. Dunn says that she loves to give guidance and provide options, but she never tells customers what to buy.
“At the end of the day, they have to choose what they want,” Dunn says. It seems that Indique values the power of personal choice and self-expression more than anything else.
Customers can preview how their desired hair will look when installed by using the consultation iPad. On the iPad, clients can log onto the Indique Gallery and see pictures of installed hair on dozens of real people around the country.
If clients have any maintenance or product questions, the Indique staff are glad to help out. The boutique also works as a hair care middleman. Depending on where they live and their price point, Indique will refer customers to top area stylists.
Indique's professionals are always there to help. Even if you're not near a boutique, you can watch Indique's videos online. You can always call one of the boutiques to get more information.
Care and Maintenance
If cared for properly, a bundle of new Indique Hair will last up to a year or more. Dunn says she has even seen customers who have updated pieces of their hair after two years of use. Dunn says that using sulfate free and parabin free shampoo and conditioner is “crucial” to protecting your Virgin hair.
“We suggest L’Oreal's sulfate-free line,” she said. “It’s affordable, because you can buy it at the drugstore.” Indique also has their own line of hair care products that includes Argan oil, shampoo, conditioner, and heat protectant.
Tips and Tricks
- Don’t use oil directly on dry hair. It can make the hair too oily, and mess up its texture.
- If you feel your hair getting dry, you should put essential oils on the hair only when the hair is wet.
- Only apply oil once every two weeks before you do your blow dry.
- Try not to use any heavy oils or alcohol-based heat protectant. Anything with alcohol in it can damage the hair.
- Remember, it's not your real hair: you don’t need to use put a lot of product on Virgin hair.
Indique gifted me some 12 inch Pure Wavy hair. The hair feels SO soft, and it doesn't mat up at all. I posted about my visit on Instagram and Facebook and received SEVERAL comments from all of you saying how much you already LOVE Indique. I know you all have great taste, so they come highly recommended (*wink-wink*). This hair will be perfect for my Autumn bob: I'm planning to color and highlight it. I can't wait to show you guys. Maybe I'll do a vlog about it when I get it installed.
Thanks so much to Indique Hair! I can't wait to try out my new Pure Wavy.
Have you tried Indique Hair? What do you think? Leave a comment below if you want to see a video update post-install.